Programmatic Advertising for E-Commerce
Programmatic marketing is the use of data and technology to assist with the automation and efficiency of media buying. Data-driven, decision-making algorithms are often leveraged to optimize media performance in real-time. By combining first- and third-party data, powerful audiences can be created and identified for media targeting. This helps ensure that advertisers are identifying and targeting only the most valuable users and bidding for the right impressions.
Programmatic helps advertisers to reach the right audience in the right place, at the right time and at the right price.
Flying Point Digital’s programmatic offering provides our clients with a “one-stop-shop” for all their digital display marketing needs. We employ cutting-edge strategies to ensure our clients’ goals are met. We have access to a vast supply of brand-safe and high-quality inventory, industry-leading technologies, and expansive data sets to secure inventory through Real-Time-Bidding (RTB) and through programmatic direct deals. Whether it’s desktop, mobile, TV, video, or all of the above, our partnerships allow us to craft and execute programmatic strategies across all forms of digital media. Coupled with our history of performance-based marketing, specializing in driving brand awareness and customer acquisitions in the retail and e-commerce space, we deliver maximum ROI, brand awareness and user engagement for our partners by reaching ONLY their most relevant and valuable audiences.