Paid Search

PPC and SEM campaigns that are data-driven to succeed

Pay-Per-Click Marketing for E-Commerce

Paid search advertising allows you to place your brand in front of potential customers at the moment they are searching for your product or service.  Unlike SEO, paid search gives you control over when your ad is displayed in search results, and the messaging of your ad.  Most importantly, you have access to powerful and actionable real-time data that can be used to adapt your strategy and messaging at any time.

A Holistic Approach

Understanding our client’s business is paramount to our success in paid search. Flying Point’s PPC and SEM specialists develop unique strategies tailored to fit our client’s goals that are based off of in-depth market and competitor research.

Utilizing state-of-the-art industry tools and technology, in combination with personalized review and analysis, our PPC and SEM experts carefully monitor and evaluate all campaigns, shaping them through constant testing to ensure our client’s goals are achieved.

Looking beyond our SEM campaigns and analyzing performance data across multiple channels helps us to understand the entire customer journey and the synergies between channels. Incorporating a solid test-and-learn plan into our SEM strategies allows us to constantly achieve ever-improving metrics and ROI.

Search engine marketing is the most effective acquisition channel for 85% of retailers surveyed.
– Search Engine Watch

Keyword Research

We focus on gaining an understanding of the various ways that users describe a product or service as well as how they describe an intended action. Understanding user intent is the base that a successful campaign is built upon.

Bid Management

Technology is essential in implementing any bid strategy nowadays. But developing that strategy and effectively managing that technology to steer bids towards a performance goal takes skill, something which our SEM pros have a firm handle on.

Data Analysis

All aspects of our campaign performance are consistently reviewed and analyzed from all angles. When actionable data is identified it is applied across campaigns and strategies are adjusted when appropriate.

Ad Copy Testing

Our approach singles out one specific ad copy element at a time. Running almost identical ads in rotation with the exception of variations in one element provides results with high confidence. This scientific approach leaves little ambiguity in terms of determining the most impactful ad copy variation.

Comparison Shopping Engines

Flying Point’s SEM team can guide you through the product feed setup process or provide feed optimization recommendations. Our Shopping / PLA campaigns and bid strategies are structured to prioritize products with the greatest ROI.

Keeping You on the Cutting Edge

The SEM channel is constantly evolving and keeping up with all the changes could be a full time job in itself. Flying Point maintains strong relationships with both Google and Bing. We are often able to extend new features to our clients before they are available to the masses, keeping our clients on the cutting edge.

We’ve worked with some of the worlds leading e-commerce brands. Are you next?

What Our Clients Have To Say

Ever had the feeling you were missing out on revenue from Google Ads? Get a digital marketing audit now and we can show you exactly where you need to improve.

Other Ways We Can Help

Content Marketing

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Social Media Management

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