Flying Point Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup: 12/5/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup includes a musical track I’ve been digging lately — enjoy!

Facebook Opens ‘Creative Hub’ Ad Testing Platform to All Users — Social Media Today

Have you ever wanted to try out Facebook ad options like Carousels and Canvas but thought they look a little bit too complicated and are probably beyond your technical capacity? Or maybe you’ve considered experimenting with new ad formats but weren’t sure of how, exactly, you might be able to do it, in terms of creative execution.

Lucky for you, Facebook has a solution. Back in June, as part of the Cannes Lions Festival, Facebook announced the launch of their new Creative Hub initiative for agencies…

Facebook Opens ‘Creative Hub’ Ad Testing Platform to All Users

Influencer Marketing Hit the Mainstream in 2016 (Report) – Social Times

Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017.

According to the report, 2016 is the year influencer marketing went mainstream. Of the 170 marketers surveyed by Linqia, 86 percent said they already work with influencers, and nearly 94 percent reported that influencer marketing was an effective part of their overall marketing strategy…

Influencer Marketing Hit the Mainstream in 2016 (Report)

Forbes Takes a Page From Snapchat — Wall Street Journal

Forbes wants members of its newsroom to start thinking like Snapchat.

The venerable business publication has been experimenting with digital “cards,” which are highly visual, mobile-centric content templates designed for people to flip through using their thumbs on their phones—much the way people tap and swipe through Snapchat Stories. Forbes has been testing the card treatment—which often includes a mix of graphics, animation and text that are all designed to be touch-screen friendly—for several of the magazine’s special content packages such as the recent Forbes 400 list…

Forbes Takes a Page From Snapchat

Black Friday Report: Retail Search Ad Spend Shifted From Text to Shopping Ads on Desktop — Search Engine Land

Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. That’s according to a report from paid search insights firm, AdGooroo, a Kantar Media company, based on analysis of 2,500 top retail product keywords…

Black Friday Report: Retail Search Ad Spend Shifted From Text to Shopping Ads on Desktop

Tasty Track of The Week – Razor N Tape – Slothboogie Mix

This week I’m seriously feeling a mix by the Brooklyn based Razor N Tape disco edits label.

Five Steps to Integrating Your Blog, Social Media, and Email Marketing — Marketing Profs

Although 95% of marketers say they know how vital multi-channel marketing is for targeting potential customers, only 14% say they run coordinated marketing campaigns across all channels, according to CMO.com. That disconnect wastes marketers’ two most valuable resources: time and money.

How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need to come up with a content marketing strategy that accounts for each channel…

Five Steps to Integrating Your Blog, Social Media, and Email Marketing

Improving Site Speed: Everything You Need to Know – Social Media Examiner

Site speed isn’t exactly a glamorous subject, so I don’t blame you if you’ve been avoiding giving it much thought. But reality isn’t always convenient – site speed is becoming more and more important, and internet user attention spans definitely aren’t getting any longer.

Perhaps even more importantly, Google’s paying attention to this particular issue, and that 8 second load-time is having an affect on your rankings whether you like it or not.

More and more, site owners are coming to understand that site speed is part of any good SEO strategy. So put your learning caps on, let’s dig in…

Improving Site Speed: Everything You Need to Know

How to Validate Your Blog Post Topics: A 3-Step Process — Hubspot

Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword — such as “yoga” — begin to diminish. But as it turns out, that’s not the end of the world. These days people are actually conducting more specific, conversational queries — think: “how do I teach myself yoga?” — to get the information they’re looking for, faster.

Unsurprisingly, Google responded to this change in behavior by introducing RankBrain — a machine-learning artificial intelligence system — as well as Hummingbird — a search algorithm designed to focus on the meaning behind the search terms being used.

The result? An increased number of long-tail keyword variations that are regularly searched within a topic. Jackpot…

How to Validate Your Blog Post Topics: A 3-Step Process

Consumer Citations Are The Future of Local SEO — Search Engine Land

In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.

Citations serve as contextual forms of content that are recognized and indexed by search crawlers. On a local level, citations have the ability to improve organic visibility for small businesses and community brands alike.

Consumers mentioning a local brand within an online platform can offer a number of benefits that ultimately allow small businesses to increase their visibility within each major search engine…

Here’s why…

Consumer Citations Are The Future of Local SEO

Google Mobile Friendly Test Tool Allows You To Submit Pages To Google’s Index – SEO Roundtable

Google has added the ability to submit a page to Google’s index directly from the new version of their mobile-friendly testing tool, which is at search.google.com/search-console/mobile-friendly.

Jeremy Waszak notified me of this change on Twitter yesterday and I confirmed, it indeed does submit any page, not just your own, to the Google index. This is in addition to using the Fetch as Google to submit your pages, you can use this tool to submit any page to the Google Index…

Here is what it looks like…

Google Mobile Friendly Test Tool Allows You To Submit Pages To Google’s Index

How to Use Offline Events Ads From Facebook — Social Media Examiner 

Do you use Facebook ads to promote your physical store or event?

Want to know if your ads are driving foot traffic? Facebook now lets you track in-store or live event visits that occur after people see or engage with your Facebook ads. In this article, you’ll discover how to track conversions on Facebook ads for offline events…

How to Use Offline Events Ads From Facebook

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