Flying Point Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup: 11/28/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup includes a musical track I’ve been digging lately — enjoy!

4 Tips for Maximizing LinkedIn’s New Publishing Platform Tools — Social Media Today

Creating (and sharing) valuable, free content with a targeted, niche audience is the price you have to pay in order to buy a prospect’s time, attention and interest online.

LinkedIn has long encouraged its members to create and share original content on the platform, and millions do each week. Recently, LinkedIn revealed some new enhancements to their publishing platform that can help ensure your hard work gets you noticed by the right audience.

Here’s how to utilize these new tools to advantage…

4 Tips for Maximizing LinkedIn’s New Publishing Platform Tools

How to Create a Social Media Content Calendar for a Year — Social Media Examiner

Want to deliver quality social media content for the next year?

Interested in planning your social posts in advance? A content calendar helps you deliver the right message to your audience at the right time. In this article, you’ll discover how to plan a year’s worth of social media posts and content…

How to Create a Social Media Content Calendar for a Year

Google My Business Tests a Messaging Feature to Chat With Your Customers — Search Engine Land

Google My Business has posted in their help documents about a new pilot program that allows some businesses to chat with their customers directly via the local knowledge graph panel.

A new “message” button is added to your local listing on Google when you are in this test feature. The message button will initiate a chat between your business and the searcher. Google said that “Google My Business allows you to chat directly with customers who find your business listing on Google Search.”..

Google My Business Tests a Messaging Feature to Chat With Your Customers

Marketing ROI: How to Get Actionable Insights From Google Analytics — Marketing Profs

Faster than marketing teams can keep up, today’s marketing content is often shared across social channels, in email campaigns, and on third-party sites. It’s a good problem to have…

Why? Because with the abundance of the resulting digital insights available, modern marketers have become better equipped at proving campaign ROI to their bosses, clients, and stakeholders…

Marketing ROI: How to Get Actionable Insights From Google Analytics

Tasty Track of The Week: Mike KAY – Low Altitude

This week’s track is an atmospheric sleazy boogie-disco number by austrailian producer Mike Kay.

The 7 Citation Building Myths Plaguing Local SEO — Moz

Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike…

The 7 Citation Building Myths Plaguing Local SEO

Google AdWords Expanded Text Ads: Best Practices For The New Format — Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years.

Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well.

Numerous strategies and best practices have been developed over the years for the standard text ad format, but unfortunately, most of these don’t translate to expanded text ads. And, businesses are now having to scramble to update their ads before Google stops supporting the old format in January…

Google AdWords Expanded Text Ads: Best Practices For The New Format

Technical SEO Checklist: 7 Essential Tips to Implement Now For 2017 — Marketing Land

In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts.

So why are opinions on this seemingly uncontroversial topic so divided? The problem may lie in the definition of technical SEO. If we refer to it as “the practices implemented on the website and server that are intended to maximize site usability, search engine crawling, and indexing,” then (we hope) everyone can agree that technical SEO is the necessary foundation of top search engine rankings.

In this post, we’ll focus on the seven fundamental steps to technical SEO success in 2017. Some of these have been relevant for a while; others are fairly new and have to do with the recent search engine changes.

Let’s get rollin’!..

Technical SEO Checklist: 7 Essential Tips to Implement Now For 2017

3 Simple Tactics for Using Twitter as a Traction Channel — Convince & Convert

Twitter is a vain site, with tons of spammers, black hatters, and fake accounts. Even the real people on Twitter are too busy for you. Most are getting 100 new Tweets in their feed every second. This bombardment of information is happening all across social media, and at this point, it’s just part of playing the game…

3 Simple Tactics for Using Twitter as a Traction Channel

Facebook Messenger launches Instant Games — TechCrunch

Bored while you wait for someone to text back? Now you can challenge friends for high scores on Facebook Messenger’s new Instant Games, like Pac-Man, Space Invaders, and Words With Friends Frenzy. Available right from your message threads, they load in seconds since they’re built on the HTML5 mobile web standard, rather than having to be downloaded like clunky native apps…

Facebook Messenger launches Instant Games

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