Flying Point Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup: 11/21/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup includes a musical track I’ve been digging lately — enjoy!

SEM Tips to Prepare For Black Friday & Cyber Monday — Flying Point Digital

Black Friday & Cyber Monday are quickly approaching and before we know it, holiday shoppers will be heading to search engines to find the best deals. Last year, shoppers spent $4.45 billion online on Black Friday & Cyber Monday, and Black Friday e-commerce sales were up 14% compared to 2014. E-commerce sales are projected to increase 12% this year!

Whether your business is e-commerce only or you have a website that acts as your digital presence for your brick & mortar store, you need to prepare for the upcoming increase of searches by holiday shoppers…

SEM Tips to Prepare For Black Friday & Cyber Monday

Facebook’s Miscalculated Metrics: What Marketers Need to Know — HubSpot

Over the past couple of months, you may have heard some things about Facebook’s metrics.

There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic — we’re here to answer all of that. But before we dive in, let’s make one thing clear — none of it is the end of the world…

Facebook’s Miscalculated Metrics: What Marketers Need to Know

Why SEO and PPC Are More Effective Together — MarketingProfs

SEO and PPC are very different, but it’s time to stop thinking about them as polar opposites. Because, although different, they aren’t enemies. They are allies. And they work well together: They complement and benefit each other. Kind of like Yin and Yang, they fit together to make a whole—in this case, well-rounded search marketing.

Here are six reasons that using pay-per-click and search engine optimization together will result in marketing that’s more effective…

Why SEO and PPC Are More Effective Together

Tasty Track of The Week: Mark Farina: Mushroom Jazz vol.1

The classic inaugural installment of Mark Farina’s sensational jazzy trip-hop infused mix series. Enjoy!

10 Facebook Marketing Tips for the Holiday Season — Social Media Examiner

Is Facebook part of your holiday marketing plan?

Are you looking for tips to improve your holiday campaign?

In this article, you’ll discover 10 Facebook tips to widen your visibility and reach during the holiday season…

10 Facebook Marketing Tips for the Holiday Season

What Does Mobile First Index Actually Mean? — Search Engine Journal

Ever since Google’s Gary Illyes dropped his mobile first index announcement at Pubcon, there’s been lots of theorizing, conjecture, rampant speculation, panic, and confusion about what exactly that means. Will desktop users get mobile sites? Will sites without the mobile friendly designation suffer? Do we need to change all of our canonical tags? How will Google handle the reduced token corpus? What the hell are tokens and a corpus?..

What Does Mobile First Index Actually Mean?

Facebook Introduces Engagement Custom Audiences — Facebook

An Engagement Custom Audience is a Custom Audience made up of people who have engaged with your content on Facebook. “Engagement” refers to actions like spending time viewing your videos or opening your lead form or Canvas. Using Engagement Custom Audiences, you can retarget ads to people who have taken these actions. You can also use it as a source for a Lookalike Audience, which will let you find people who are similar to those who’ve engaged with content on Facebook…

Facebook Introduces Engagement Custom Audiences

11 Brain-Training Exercises for Your Content Marketing Team — TopRank Blog

Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engaging copy that flies above it…

11 Brain-Training Exercises for Your Content Marketing Team

Instagram’s Latest Updates Feature Live Video and Disappearing Media — Marketing Land

Instagram has announced two features that show they’ve got their finger directly on the pulse. Today’s launch embodies the best features of Periscope, Snapchat and Facebook’s native experience with live video on Instagram stories and disappearing photos and videos…

Instagram’s Latest Updates Feature Live Video and Disappearing Media

American Beauty Buyers: A Closer Look at Millennials and Gen X — Facebook

Nearly 1 in 2 surveyed Millennial and Gen X beauty buyers in the US are still looking for the beauty style and products that work best on them. Where are they looking? Not just magazines, stores and TV anymore. Digital is now a main channel for beauty purchasers, with mobile leading the way. Indeed, beauty accounts* on Instagram attract over 20 million unique followers in the US.

As they search for and discover beauty products across channels, the opportunity to connect with these women is massive. In 2015, beauty product sales reached $80 billion in the US…

American Beauty Buyers: A Closer Look at Millennials and Gen X

Infographic of The Week: How Our Brains Process Different Kinds of Content — Social Media Today

Our brains process different types of content in different ways, whether it’s written text, visual images, graphic animations, or interactive content. Did you know that it takes your brain about 1/10th of a second to interpret and understand visual content? Some types of content are faster for us to take in, while other types stick more easily in our memories.

Check out the full infographic below to learn more about how marketers can look to the brain to choose the right type of content for campaign success…

how-your-brain-processes-visual-content-infographic

How Our Brains Process Different Kinds of Content [Infographic]

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