Flying Point Digital Marketing Roundup

Digital Marketing Weekly Roundup: 10/31/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup includes a musical track I’ve been digging lately — enjoy!

Stop the Scroll: Tips to Creating Engaging Social Media Content — Flying Point Digital 

There are more than 600 million Facebook updates, 500 million Tweets and 80 million Instagram posts uploaded daily. It’s easy for your audience to get lost in the noise with such a high volume of content hitting every day. So how do you stick out and get that double-tap engagement every brand looks to receive?..

Stop the Scroll: Tips to Creating Engaging Social Media Content

Changes To LinkedIn Company Pages [Tutorial] — Social Media Today

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page?

LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what, exactly, has been changed…

Changes To LinkedIn Company Pages [Tutorial]

Black Friday Marketing Tips — Women’s Marketing

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last year, 59% of retailers began promotions as early as September and retailers continued to offer deals beyond December 24, with post-Holiday clearance sales…

Black Friday Marketing Tips

7 Tips for Making Your Brand More “Likeable” on Social Media — TopRank Blog

For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices.But let’s face it, competition for audience attention and engagement is stiff. With nearly all brands and marketers using social media, coupled with frequent platform changes to improve user experience, brands are fighting for organic visibility. In fact, 40% of marketers say social media marketing has gotten more difficult for them in the last 12 months, according to Social Media Examiner’s 2016 Industry Report…

7 Tips for Making Your Brand More “Likeable” on Social Media

Tasty Track of The Week: Harvey Sutherland and Bermuda – Close Quarters/Priestess

A 16 minute performance by talented Australian trio, Harvery Sutherland and Bermuda. Sit back and relax.

7 Ways Snap Could Break Open Social Media in 2017 — Entrepreneur 

Snapchat recently changed its name to Snap, in a subtle yet telling move to redefine its direction and place itself in the social media realm. Now, Snap is starting to expand its empire in even newer, bolder directions, starting with the release of Spectacles next year, which will enable users to take images and video with real-world glasses. It’s hard to tell exactly what the company has up its sleeve, but a look at its historical developments and hints at new directions gives us a clue as to what we can look forward to next year (and beyond).

These are just some of my predictions for how Snap could revolutionize social media in 2017…

7 Ways Snap Could Break Open Social Media in 2017

Hot Off the Presses: Make Heat Maps for Device Performance — Search Engine Land

Heat maps are cool.

Searchers’ behavior changes by hour and by day. Heat maps let you see the hot spots where you should fire up your bids — and the moments when you could save cold, hard cash by putting your ads on ice.

I’ve shared a heat map-generating script with you before, but now the tech team at Brainlabs (my employer) has improved it. In addition to looking at the overall behavior over time, you can now see performance segmented by device…

Hot Off the Presses: Make Heat Maps for Device Performance

75% of Internet Use Will Be Mobile in 2017 [REPORT] — Search Engine Journal

A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices. That’s up slightly from mobile web usage this year, according to data from media buying agency Zenith.

Looking ahead even further to 2018, Zenith predicts 60% of all advertising dollars on the web will come from mobile ads. By that time, mobile ad expenditure is expected to ready $134 billion, which is more than will be spent on any other form of advertising altogether…

75% of Internet Use Will Be Mobile in 2017 [REPORT]

Pinterest Announces New Ad Options, Including One-Tap Pins — Social Media Today

As Pinterest continues to evolve their platform into a more viable and influential solution for eCommerce, they’re continually adding to their ad options in order to boost brand and marketing appeal. And with more than 150 million people now visiting the platform every month, and 75% of all saved Pins coming from business boards, there’s clearly a lot of buyer intent and interest there for brands to tap into.

To help with this, Pinterest has announced three new ad products to consider, along with an expansion of Promoted Pins…

Pinterest Announces New Ad Options, Including One-Tap Pins

Branded Content Now Available for Verified Profiles — Facebook

Today we’re excited to announce that Verified Profiles can now share branded content on Facebook. We know that public figures with Verified Profiles — including athletes, musicians, bloggers, comedians, and more — want ways to monetize their content on Facebook. We hope that with today’s update, public figures on Verified Profiles gain an incentive to share more quality content — of all kinds — with their fans…

Branded Content Now Available for Verified Profiles

Search Ads Generated 50 Percent of Digital Revenue in First Half of 2016 — Search Engine Land

Digital ad revenues in the US reached $32.7 billion for the first half of 2016, according to the IAB’s new Internet Advertising Revenue Report. Overall, search ad revenue (desktop + mobile) represented 50 percent of the total, which was up 19 percent year over year…

Search Ads Generated 50 Percent of Digital Revenue in First Half of 2016

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