A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup includes a musical track I’ve been digging lately — enjoy!
Why Pinterest Is Beating Twitter — L2
Why is Pinterest more successful? In contrast to Twitter, which hasn’t quite figured out what it is, Pinterest serves a clear purpose: letting users garner creative inspiration. They can also shop – illustrating why the platform is not only more advantageous for consumers, but also for brands. Pinterest accounts for 17% of social traffic to Retail brand sites, while Twitter only generates 5%, according to L2’s Social Platforms report…
Influencers Are The New Brands — Forbes
Brands and retailers are turning towards influencers as major marketing channels, from Kim Kardashian snapchatting Airbnb accommodations to Cupcakes and Cashmere’s clothing line with Nordstrom to bloggers creating outfits for Corona Light. Influencers are the golden children of marketing strategies right now. Rebecca Minkoff even put influencers front and center in her New York Fashion Week runway show, featuring several popular fashion bloggers—including Chriselle Lim and Arielle Charnas—as models in her Greene Street production…
10 Tools to Help Marketers Get More Out of Twitter — TopRank Blog
Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management.
But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of it all can be daunting and even frustrating. In fact, B2B marketers use an average of 6 social media platforms to distribute content, according to the Content Marketing Institute and MarketProfs 2016 B2B Content Marketing Benchmarks, Budgets and Trends—North America report…
Tasty Track of The Week: [bsd.u] – Lofi.hiphop 001
A favorite of mine, this jazzy hip hop mix is the perfect way to ease into your morning…
Where Are Growth Opportunities for Beauty Brands? — Women’s Marketing Blog
This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among established and emerging beauty brands has created a marketplace ripe with innovation and creativity. As consumers shift spending away from luxury goods and apparel, they are splurging on makeup and experimenting with the latest trends. Analysts are encouraged by this high level of consumer engagement, projecting that sales will continue to rise 29% through 2021. Women’s Marketing looked closely at the cosmetics consumer to uncover emerging opportunities for makeup brands…
What Google’s Experimental Content Podium Means for SEO — Search Engine Land
Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic.
We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform seems to have some social elements to it, though it is very different from a social network…
8 Helpful Resources for Creating Beautiful Infographics — HubSpot
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.
That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.
Sure, you could hire a professional to create the infographics for you. But if you’re restricted by budgets or time, there are some great DIY resources out there for making compelling visuals…
Pinterest Reaches 150 Million Monthly Active Users — Social Media Today
Last September, Pinterest reported that it had reached the milestone of 100 million monthly active users. And while, comparatively, that may not seem like much – Facebook has 1.71 billion MAU – as highlighted by Pew Research, Pinterest usage is actually increasing at a significantly higher rate than most other platforms…
Why Didn’t You Recover from Penguin? — MozBlog
After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we’ve seen many reports of recoveries from previous Penguin demotions, but this post is about those who were left behind. What if you didn’t recover from Penguin?..
Google on What’s Important for 2017: Machine learning, AMP & Structured Data — Search Engine Land
Every year we like to get a Googler who is close with the ranking and search quality team to give us future thinking points to relay to the search marketing community. In part two of our interview with Gary Illyes of Google, we asked him that question…
After a little bit of coercion, Illyes told us three things:
(1) Machine learning
(3) Structured data
The Top 10 Trends Shaping the Future of Visual Content [Infographic]
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