Flying Point Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup: 10/10/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup includes a musical track I’ve been digging lately — enjoy!

Social Media: Why Facebook’s FBX Shutdown is Good for Business — Flying Point Digital 

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool. The platform allowed advertisers to use first-party and third-party data to bid on Facebook inventory as a means to expand upon their retargeting efforts. The technology was quickly praised by digital marketers as an efficient way for brands to buy social inventory through programmatic partnerships and was adopted as a staple marketing strategy for digitally savvy brands. Now, four years later, the digital world is witnessing a shift toward mobile advertising…

Social Media: Why Facebook’s FBX Shutdown is Good for Business

New Report Looks at Best Times to Post to Social Platforms by Industry — TrackMaven [PDF]

On the first page, you’ll find the overall best day of the week and best time of day to post for each of the five social channels. In the following pages, Track Maven breaks down the best day of the week and the best time of day to post for 75 industries…

New Report Looks at Best Times to Post to Social Platforms by Industry

Facebook Ads Campaign Planner Feature to Business Manager — Social Times

Facebook’s Business Manager introduced a new Campaign Planner feature.

As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email…

Facebook Adds Campaign Planner Feature to Business Manager

Tasty Track of The Week: Silky Sunday Vol #1 – Disgonuts [Mix]

This week I’m sharing an all vinyl mix I put together one Sunday afternooon. It starts with some mellow house music & moves into its soul & disco. Hit play and enjoy!

Q3 Sprout Social Index — Turned Off: How Brands Are Annoying Customers on Social — Sprout Social 

Most marketers think they know what their audience wants, but rarely do they ask. Social media is no different. Some brands can be straight up annoying on social media. Whether it’s pounding promotions or spouting awkward jokes, brands just don’t know how to strike the right tone.
But it doesn’t have to be that way. The truth is that 86% of social media users want to and do follow brands on social. But when they do, they’re most often looking for relevant content, not another cringe-worthy post from an out of touch company…

Turned Off: How Brands Are Annoying Customers on Social

Exploring a Newly Granted Google Patent Around Social Signals — Search Engine Land

Every now and then, a patent comes across my radar that gets me excited, and one granted recently to Google fits that bill perfectly.

We’re heard repeatedly from Google that social interactions are not a search ranking signal. In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO …”…

Exploring a Newly Granted Google Patent Around Social Signals

Google Panda Algorithm Does Adjust Rankings Down Unlike Penguin — SEO Roundtable

As you know, with Google Penguin 4.0 the algorithm no longer demotes (downgrades the ranking) of a page, instead it just devalues those links. So I asked Google’s Gary Illyes on Friday if Panda (the content based quality algorithm) demotes or devalues and Gary said it does adjust rankings of pages, which is unlike Penguin which just ignores (devalues) the bad links…

Google Panda Algorithm Does Adjust Rankings Down Unlike Penguin
Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday — Moz

Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday

AdWords Rolls Out Salesforce Account Linking for Automated Conversion Imports — Search Engine Land

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally.

Salesforce.com is an option available under the “Linked accounts” menu. This morning was the first time I noticed it, though it may have started rolling out earlier…

AdWords Rolls Out Salesforce Account Linking for Automated Conversion Imports

LinkedIn Introduces B2B Product and Service Reviews Into the Feed — LinkedIn Blog

n the spirit of our mission to make the world’s professionals more productive and successful, LinkedIn is excited to announce strategic partnerships with G2 Crowd, IT Central Station, and TrustRadius. Starting today, reviews on all three of these online partner review sites may be shared and brought to life by members while providing product insight on the LinkedIn platform. This new functionality allows reviewers to showcase their unique skillsets, knowledge and expertise with B2B products and services and, likewise, enable brands to promote their customers’ ratings and reviews by spurring meaningful conversations with their LinkedIn followers…

LinkedIn Introduces B2B Product and Service Reviews Into the Feed

The Marketer’s Guide to Facebook Live [Free Guide] — HubSpot

At a conference in June, a Facebook VP said that in five years time the platform would be “all video.” That’s a bold statement, but it’s not unbelievable if you’ve scrolled through your News Feed lately.

Going live on Facebook isn’t complicated — the platform has made it so anyone can stream with their mobile device and access to the internet. But there are a few best practices for live streaming, promoting your event, and driving engagement that will ensure your broadcast impresses your audience and drives new fans to your brand…

The Marketer’s Guide to Facebook Live [Free Guide]

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