Flying Point Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup: 9/26/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, now each roundup will include a musical track I’ve been digging lately — enjoy!

Understanding Google Analytics Attribution & Why Your Organic Landing Pages Might Be Inaccurate — Flying Point Digital 

While Google Analytics is an intuitive platform that can be leveraged by users with little analytics experience, it also offers many advanced tools and features that require extensive, in-depth knowledge to be fully utilized. Furthermore, there are nuanced rules governing how Google Analytics collects its data, which then impact how that data is presented. These rules and assumptions make it so you cannot and should not always accept Google Analytics data at face value, unless you fully understand how that data is being collected. This guide is intended to clarify some of the more confusing aspects of why data might appear to be counter-intuitive or inaccurately reported…

Understanding Google Analytics Attribution & Why Your Organic Landing Pages Might Be Inaccurate

Twitter is Changing its 140 Character Limit — Margin Media

Twitter announced that it’s finally relaxing its 140 character limit, but it doesn’t mean that you can now write as much as you want.

Here’s the catch: with the new changes you still have a 140 character for text or links, but adding quotes, polls, videos, or images no longer eats into your characters…

Twitter is Changing its 140 Character Limit

Facebook Apologizes for Error in Overstating Video Views — VentureBeat

Facebook on Friday apologized for an error in the way it measured a key metric of video viewership that significantly amplified users’ viewing times on its platform. The social media giant had said a few weeks ago that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds.

At the time, Facebook had said that the “discrepancy” did not impact advertising billings and introduced newer metrics to replace the previous method…

Facebook Apologizes for Error in Overstating Video Views

Tasty Track of The Week: The Rolling Stones – Miss You (Em Vee Edit)

The Rolling Stones’ Miss You gets a special extended disco treatment by German edit king Em Vee aka Marcel Vogel.

Introducing the 2016 State of Social Marketing Report — Simply Measured

This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network.

The survey uncovered trends about a wide range of topics, but perhaps the most interesting was the disconnect between what social marketers are measuring and what their bosses are asking for…

Introducing the 2016 State of Social Marketing Report

Setting Up Automated Rules — Facebook

Facebook introduces Automated Rules, which allow you to automatically turn your campaigns, ad sets or ads off when they meet certain preset conditions that you create…

Setting Up Automated Rules

Why Understanding Frequency is Key to Success with Facebook Advertising — Search Engine Watch

For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate.

For those that are analytically minded, Facebook marketing can feel like being a kid in a candy shop, but can be equally daunting to the uninitiated.

Reach, the number of unique individuals have seen your post, gives you an indication of just how far your ad has been seen, but it doesn’t really give you much of an indication of how effective it is. It’s a similar story for impressions, which tells you how many times your ad has been served. The key metric is the latter divided by the former – frequency…

Why Understanding Frequency is Key to Success with Facebook Advertising

Google to Roll Out Cross-Device Retargeting — Search Engine Land

In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists…

Google to Roll Out Cross-Device Retargeting

Facebook Set to Launch ‘Facebook at Work’ Next Month — Social Media Today

Back in November 2014, Facebook announced it was working on a new project tentatively titled “Facebook at Work”. Just as it sounds, Facebook at Work is a commercial version of Facebook, with an enclosed, private network for your business.

The main pitch for the platform is this: why use Slack or Yammer or other enterprise solutions for your company which require in-depth training when your employees are already familiar with Facebook and its various functions? The system provides a new opportunity for Facebook, and could deliver significant benefits for brands – and now, almost two years on from that initial mention, Facebook at Work is about to be made available to all…

Facebook Set to Launch ‘Facebook at Work’ Next Month

Twitter Introduces Website Conversions Objective — Social Times

With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective…

Twitter Introduces Website Conversions Objective

Google (finally) Launches Cross-Device Retargeting — Marketing Land 

Soon advertisers will be able to reach users across devices with Google remarketing campaigns.

This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device…

Google (finally) Launches Cross-Device Retargeting

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