Flying Point Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup: 8/22/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, now each roundup will include a musical track I’ve been digging lately — enjoy!

Expanded Text Ads Rolling Out On Google — Flying Point Digital

After a short beta period, Google has rolled out Expanded Text ads to all Search Advertisers. Starting October 26, 2016 Google will begin to sunset standard text ads…

Expanded Text Ads Rolling Out On Google

Now You Can Share Results From the AdWords Ad Preview Tool with Clients — Search Engine Land

Earlier this month, Google added a handy feature to the AdWords Ad Preview and Diagnosis tool that lets you share a result with others. The Ad Preview and Diagnosis Tool helps advertisers see how their ads appear in the search results for a particular keyword and can be used to see if ad extensions are showing properly…

Now You Can Share Results From the AdWords Ad Preview Tool with Clients

Pinterest Introduces Promoted Video — Pinterest For Business

Over 100 million people around the world come to Pinterest every month to discover ideas to try. One of the best tools for bringing those ideas to life is video, so it’s no surprise this format has been popular on Pinterest. In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials. That’s why we’re excited to roll out Promoted Video…

Pinterest Introduces Promoted Video

Tasty Track of The Week: Moses Davis – Striving For Tomorrow

Sultry disco soul that hits all the right places.

Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram — Social Times

The 2016 Summer Olympic Games spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. 5 through 21.

Social Times gives a recap of some of the top trending topics, hashtags, athletes, and more…

Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram

Google Will Punish “Intrusive Interstitials” With a Ranking Penalty in 2017 — Marketing Land

Google announced that is dropping the “mobile friendly” label in search results. The company says that now 85 percent of pages in mobile results are in fact mobile-friendly. Google also said today in a blog post that it will impose a ranking penalty on “intrusive interstitials” that impede user access to content…

Google Will Punish “intrusive interstitials” With a Ranking Penalty in 2017

Google On-Page SEO Factors (Updated 2016) — SEOprofessor.com

“On-Page SEO is DEAD!”
Seeing such headline in Inbound.org the other day made me almost spit my coffee. For one, “X is dead” kind of title is the kind I expect least to show up in Inbound’s Trending feed given how exaggerating such title usually are. Secondly, to boldly claim that on-page SEO is dead to a community that made out of mostly marketers who swears by SEO is practically suicide…

Google On-Page SEO Factors (Updated 2016)

Hidden Google Command: Search “**” For a List of Local Business Websites — Search Engine Journal

Tips about a new Google search command have been circulating around the Reddit community r/Google today, where users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses…

Hidden Google Command: Search “**” For a List of Local Business Websites

Google AMP update: Who Benefits the Most? — Search Engine Watch

Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results.

Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers to serve AMP pages within the mobile SERP…

Google AMP update: Who Benefits the Most?

How to Earn More Links From Your Outreach Campaign & Supercharge Your Link Building Productivity — SchumacherMarketing.com

Spending more time writing long emails and “well thought out” messages to webmasters can often times be counterproductive. When it comes to guest blogging outreach, less is more; but that doesn’t mean your chances of writing compelling link outreach emails diminish.

Whether it be a word, or a specific way you write 1 sentence; making a simple tweak could mean the difference between the number 1 spot, and the top of the second page in Google…

How to Earn More Links From Your Outreach Campaign & Supercharge Your Link Building Productivity

5 Ways to Improve Your Reach on Facebook — Social Media Today

Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope…

5 Ways to Improve Your Reach on Facebook

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