Weekly Digital Marketing Roundup 8.8.2016

Digital Marketing Weekly Roundup: 8/8/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, now each roundup will include a musical track I’ve been digging lately — enjoy!

Google Injects More Context into Micro-Moments — Search Engine Land

As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses…

Google Injects More Context into Micro-Moments 

Google Local Pack Ad Seen For The First Time — SEO Roundtable

Since June, we’ve been waiting to see the first in the wild example of a Google Local pack ad. Well, Ryan Scollon posted on on Twitter (hat tip @JoyanneHawkins).
This example shows one ad and three local organic listings, instead of two organic listings with one ad, as we believed it would be. Google has not yet confirmed this to be legit but it seems like the real thing. Here is a screen shot:..

Google Local Pack Ad Seen For The First Time

So We Have 45 More Characters in AdWords Text Ads… Now What? — Search Engine Land

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it.

But in May, it was announced that the old way of doing things would be changing to cater to the multiscreen world we live in. And on July 26, AdWords rolled out new character limits that change the way text ads display content…

So We Have 45 More Characters in AdWords Text Ads… Now What?

Twitter Launches ‘Instant Unlock’ Ad Option to Boost Ad Reach and Response — Social Media Today

Today, via the official Twitter blog, the company has announced a new ad option called ‘Instant Unlock Cards’ which incentivize users to Tweet by “offering access to exclusive content (e.g., a film’s trailer or an exclusive Q&A) after the Tweet is sent”…

Twitter Launches ‘Instant Unlock’ Ad Option to Boost Ad Reach and Response

Tasty Track of The Week: Junko Ohashi – Feel So Fine

A tasty bit of disco soul.

Comatose Google My Business Description Moved From Hospital to Long Term Care on Path to Burial & Replacement with Attributes — Blumenthals.com 

The business description that Google has been asking businesses to create forever and that has not been seen anyplace for about half that long has finally been removed from Google MyBusiness. (Thanks to Dan Leibson of Local SEO Guide for pointing this out). It is soon to be “replaced” with “attributes” that offer more granular characteristics of your business…

Comatose Google My Business Description Moved From Hospital to Long Term Care on Path to Burial & Replacement with Attributes

Your LinkedIn Feed is Coming to Life with Videos from LinkedIn Influencers — LinkedIn

Today your LinkedIn Feed will come to life in a whole new way with the introduction of 30-second videos from LinkedIn Influencers. For the first time, we’ve invited more than 500 Influencers on LinkedIn to share their thoughts on trending professional topics and news, ranging from diversity and workplace culture, to education and innovation — all through the richness of video…

Your LinkedIn Feed is Coming to Life with Videos from LinkedIn Influencers

Twitter Video Ads Deliver Recall, Receptivity (Study) — Social Times

Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved.

Twitter teamed up with Dentsu Aegis Network and MediaScience, a consumer neuro research firm, to study users’ recall and receptivity to brand messages, and its findings included:..

Twitter Video Ads Deliver Recall, Receptivity (Study)

9 Dos & Don’ts for Writing Compelling, Clickable Headlines to Draw in Your Audience — TopRank Blog

Headlines are arguably the most important aspect of any piece of content. It’s the first thing—and often the only thing—users will read. In fact, 8 out of 10 people read headlines, but just 2 out of 10 will actually continue reading the rest of the content, according to Copyblogger.

The bottom line? The better the headline, the better your chances for actually getting interested eyeballs on your content—with the caveat that you have a solid and engaging piece of content to back your headline up…

9 Dos & Don’ts for Writing Compelling, Clickable Headlines to Draw in Your Audience

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