Flying Point Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup: 4/11/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each roundup will include a musical track I’ve been digging lately — enjoy! 

Why Brands Should Reconsider AMP ( Accelerated Mobile Pages) — Flying Point Digital

Since its seemingly quick rollout in early October 2015, AMP (or Accelerated Mobile Pages) has been slowly affecting more and more mobile searches. If you haven’t had the opportunity to experience AMP articles yet, the idea is simple—get rid of unnecessary page elements, make it super fast, and keep the experience of reading an AMP article a part of the Google search process. While the first two parts of the equation seem like an amazing addition to the experience of searching (and long overdue), that last part might be something we all should be concerned about…

Why Brands Should Reconsider AMP ( Accelerated Mobile Pages) 

How Beauty and Fashion Brands Can Leverage Influencer Marketing — Flying Point Digital

Influencers are nothing new to marketing, particularly within the fashion and beauty sector. Think back to the 1950s. Marilyn Monroe was THE fashion and beauty icon, arguably of the century. How she did her hair and makeup and how she chose to dress became the inspiration of every girl and woman between the ages of 18 through 50. Marilyn’s favorite perfume? Chanel No. 5, of course. Her favorite skincare line? Ernő László. Do a quick search for “Marilyn Monroe beauty brands” and you’ll find countless articles from fashion outlets and bloggers who discovered Marilyn’s favorite products and tried them for themselves…

How Beauty and Fashion Brands Can Leverage Influencer Marketing

Tasty Track of The Week: Mystic Merlin — Can’t Give You Up

Uptempo soul at its finest, 1980.

Content Marketing Editorial Calendar Templates: The Ultimate List — Curata

If you’re responsible for content within an organization, you need to plan out content for the upcoming weeks, months and year. This helps build alignment between teams and also keep writers accountable for their work. Based on Curata research, 90% of marketers are now using an editorial calendar…

Content Marketing Editorial Calendar Templates: The Ultimate List

The Buzzfeed Approach to Social Media Strategy — Moz.com

BuzzFeed made a fundamental change to its social strategy in early 2015. This is what BuzzFeed’s publisher/data guru Dao Nguyen had to say about it:

“Our CEO, Jonah Peretti, started talking about BuzzFeed’s distributed strategy to internal teams in January 2015. Instead of focusing primarily on our website and apps, and using social networks as a way to send traffic to them, we were going to aggressively publish our content directly to platforms like YouTube, Facebook, and Snapchat.”…

The Buzzfeed Approach to Social Media Strategy

Google Penalizes Sites for Unnatural Outbound Linking on Saturday –Search Engine Land

Over the weekend, Google issued many manual actions, Google penalties, for “unnatural outbound links.” This is a penalty issued manually by the Google manual actions team, specifically over sites linking out to other sites in an effort to manipulate the Google search results. In this case, it seems Google penalized the site by deciding not to trust any of the links on the website…

Google Penalizes Sites for Unnatural Outbound Linking on Saturday

Streaming Social: What Marketers Can Learn from Netflix’s Social Strategy –Marketing Land

When it comes to social, marketers can learn a lot from Netflix. Columnist Chris Kerns discusses the streaming service’s social wins and what marketers can glean from them…

Streaming Social: What Marketers Can Learn from Netflix’s Social Strategy

How to Use Facebook Audience Overlap to Improve Your Facebook Marketing — Social Media Examiner

Want to learn more about the people who make up your Facebook custom audiences?

Have you tried Facebook’s Audience Overlap? Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

In this article you’ll discover how to use Facebook Audience Overlap to improve your Facebook marketing…

How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

11 Tips on How to Optimise Pinterest Pins for SEO — Search Engine Watch

Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users.  Pinterest is not about quick return-on-investment, and you may be surprised about its evergreen value, so it’s time to start optimising your presence and help other Pinterest users discover your pins through searching.

Here’s a list of the tweaks that could improve your Pinterest presence…

11 Tips on How to Optimise Pinterest Pins for SEO

Infographic of The Week: How to Create Content 10x Better Than Your Competitors — Marketing Profs

In today’s hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows away the competition…

160409-how-to-create-content-10x-better-than-the-competitors-infographic

Infographic of The Week: How to Create Content 10x Better Than Your Competitors

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